Theory of Communication and the communication

Define the basic elements of the theory of communication and the communication process, as well as the decision-making process

Outline the principles of oral and non-verbal communication and define their role in building successful business relationships

Recognize the importance of communication in organizations and document an understanding of the organization’s environment in order to assist with effective decision-making

Write business messages with various goals, such as routine, bad-news, and persuasive messages and plan and write a collaborative report

This assignment has 4 parts:
Based on a group project that you have been involved with (classroom, projects at work, projects at home, etc.), discuss the following:

  1. Describe the project.
  2. Discuss how your group was able to avoid conflict and criticism (or not).
  3. Describe how different personalities affected how the group worked together.
  4. If you could change anything about the group what would it have been and why?

Principles of marketing 2

Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double‐spaced pages; refer to the “Format Requirementsʺ page located at the beginning of this learning guide for specific format requirements.

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Describe the core marketing functions within an organization.

 

Discuss the goals and expected outcomes of this organizational function.

 

Explain how companies create customer-centered businesses.

 

Describe how customer-centered businesses impact the consumer decision-making process.

 

Describe what tools are used to make effective marketing decisions

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Principles of Marketing

Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double‐spaced pages; refer to the “Format Requirementsʺ page located at the beginning of this learning guide for specific format requirements.

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Analyze marketing strategies in reaching markets with their products or services.

 

Continue with a detailed description of marketing management strategies used in the implementation of the marketing plan.

 

Conclude with the integrative strategies used in today’s global environments to reach targeted markets and maximize marketing dollars spent.

 

Consider how you would proceed when marketing a product or service and compare/contrast why certain strategies would be best for the target market.

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Advertising

What is meant by the simple adage, “Advertising can create an image, but a reputation must be earned?” Write no fewer than six well developed sentences to answer this question. Cite an example of a brand that has made a promise to consumers through advertising ( created an image), but was unable to live up to its promise (did not earn a good reputation). Why did it fail? How do you know with certainty it was unsuccessful in fulfilling its promise to consumers?Cite an example of a brand that made a promise to consumers through advertising (created an image), and has been successful in fulfilling its promise. Why was it successful? How do you know it was successful in fulfilling its promise to consumers?

 

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Marketing

Visit SBI’s VALS website (www.strategicbusinessinsights.com). Complete the survey for yourself. Is your classification and the behaviors associated with it accurate? If not, then what-in your opinion- could be a reason why it’s not? (3 marks)
(n. b) the site will not send you your profile report on your email. You need to either print your report for further use, or take a screen shot to be able to hand over a copy of your profile with your comments on a separate paper
Chapter 13- Situational influences:Visit two coffee shops in your area. Describe how the serviscapes differ across the shops. Why do you think these differences exist? Describe the consumption rituals your family has associated with three ritual situations from your own culture.

 

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yew

After reading Chapter 15 in the Arens text, please answer the following questions:What is meant by the simple adage, “Advertising can create an image, but a reputation must be earned?” Write no fewer than six well developed sentences to answer this question.Cite an example of a brand that has made a promise to consumers through advertising ( created an image), but was unable to live up to its promise (did not earn a good reputation). Why did it fail? How do you know with certainty it was unsuccessful in fulfilling its promise to consumers?Cite an example of a brand that made a promise to consumers through advertising (created an image), and has been successful in fulfilling its promise. Why was it successful? How do you know it was successful in fulfilling its promise to consumers?

 

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MARKETING OPPORTUNITIES

For part A:you need to refer to your business plan to complete part A of this assessment.Prepare a minimum two page report to the Managing Director of Global Star.Your report should communicate the viability of making changes to current business operations.Please include the following points* (minimum one paragraph) per point in your report.

Part B:Research and interpret a current marketing plan (template).Please ensure you outline and list all the key elements required (content)Also provide a brief description against each key point.For example marketing objectives defines what you want to accomplish through your marketing activities.

ASSESSMENT TWO

Instructions to students:

Each assessment question requires a written answer of at least 100 words.

Use your study materials and personal research to answer these questions.
Don’t copy, or cut and paste

Please remember to place your name at the top or bottom of your document and email to business@academique.com.au or print and hand in at Reception.
ASSESSMENT TWO

Part A

You will need to refer to your business plan to complete part A of this assessment.

Prepare a minimum (2 page) report to the Managing Director of Global Star. Your report should communicate the viability of making changes to current business operations.

Please include the following points (minimum 1 paragraph) per point in your report as follows:

 Outline at least three new marketing ideas and opportunities as a result of your research
 Link these new marketing ideas to the goals and future objectives of the organisation
 Evaluate each opportunity and outline the impact to the current business
 Suggest recommended operational changes to the current business model
 Include all relevant forms of Legislative considerations when making operational changes (e.g. privacy laws, anti-discrimination, ethical principles etc.)

Your report should be written in a way which is culturally appropriate and relates to people from diverse backgrounds and abilities.
Part B

You are required to prepare a Marketing Plan.

Refer to this site –

http://www.business.gov.au/business-topics/templates-and-downloads/Pages/marketing-plan-template-and-guide.aspx

and using Global Star as a template, write your own marketing plan using the following headings:

1. Our Business
2. History
3. Business Overview
4. Our Mission
5. Our Vision
6. Organisational Values
7. Goals
8. Financial Overview
9. Strategic Focus
• Market
• Product
• Human Resources
• Marketing
10. Commitment to Quality
11. Plan, Review and Update

 

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Marketing

Which club has the most followers in the world? Real Madrid? FC Barcelona? No. It’s Manchester United. Last year, Kantar Media hailed the British club as that which moved most passions among football fans, with 659 million supporters. Likewise Forbes magazine gave it a market value of $3.165 million [SN1] (of which 432 million correspond to the brand).

Its possible than in recent weeks, other clubs have surpassed it in certain aspects, such as Bayern de Munich, which now has a greater brand value ($860 million), according to Brand Finance. The two giants of the Spanish League, Real Madrid and Barcelona, are third and fourth in this ranking, respectively. The white club has a tag of $621 million, while the blue and scarlets rack up $572 million.

But Manchester United has been the clear ruler in the past decade and a half of rankings in the valuation of the major world clubs.

In the specific case of sport, what constitutes brand value? It comes down to a combination of factors, on one hand, there’s the obvious successes on the playing field. In the past 20 years, Manchester United has won 13 Premier League titles, the most popular national competition in the whole world, which has been a ticket to its global popularity. What’s more, it has had a great run in the Champions League, winning the cup in 2008, and playing in the 2009 and 2011 finals.

On the other hand, we also have to take playing style into account. According to the aforementioned Kantar Media study and declarations by the managers of the British club, Manchester United has been characterized by playing “attack” football. It’s fair to say that FC Barcelona has achieved renowned excellence in its offensive style, but once again the red devils have kept hold of this identity symbol in their game style for longer. The Brits have seduced a huge number of fans that have connected this daring play philosophy with the team at Old Trafford.

Excellent results and showy play influence the popularity of the brand. A clear example of the job well done by Manchester United lies in the huge TV audiences it attracts all over the world. According to the team’s own data, in the 2011-2012 season, some 3 billion people in more than 56 countries tuned in to its matches.

To top it all off, we should add the important players that have graced its line-up: David Beckham, Wayne Rooney, Cristiano Ronaldo… The enormous popularity of these stars is a magnet for securing fans’ loyalty to the team. But above all, the presence of its trainer until this season stands out. Alex Ferguson has been a bastion of loyalty and clear proof of how a brand can maintain a way of working for over 20 years.

Manchester United is a model upon which other major clubs have focused in order to stretch their brands beyond national championships. Other interesting lessons can be extracted for the branding of any company, like how to maintain a clear working philosophy, or how to demonstrate global willpower and an appetite to please your potential audience. This is the case of Manchester United So I need. To answer this question * What does the Manchester United brand represent… think culture?

* How is a football club brand different to a more mainstream consumer brand… think passion? The reference is. Beech, J and Chadwick S (2007) The Marketing of Sport. Prentice Hall

Lagae, W.,(2005) Sports Sponsorship and Marketing Communications. A European Perspective. Prentice Hall.

Hopwood, M., Skinner, J. and Kitchin P. (2010) Sport Public Relations and Communcation. Elsevier

Brassington F. and Pettitt, S. (2007) Essentials of Marketing.2nd Ed Harlow FT Prentice Hall

 

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Wet suits first export from UK to US

You have been appointed as part of a consulting team charged with the task of producing a report on the viability and feasibility of a new target market for a product using exporting as the mode of entry. Your tutor will provide you with the product you are to research and your target market. Your terms of reference are:
Task
To produce recommendations for an exporting strategy for the product and the target market which includes:
1 An analysis of the business and market environment of the proposed target market relevant to the company’s product.
2 Details relating to market segmentation and distribution channels relevant to the product and target market.
3 Details of the financial issues, practicalities and technicalities associated with moving the product from the company in the UK to the customer in the proposed target market.
Particular instructions to students:
The word count for this assignment is 3,500.
Frequently asked questions:
1 Isn’t this just repeating my assignment one? No, in assignment one you demonstrated that you knew the elements and components of an export strategy/development plan, in assignment two you are asked to actually product a plan for a specific product and target market that you have been allocated.
2 Can I use the information I have gathered in assignment one? You should use the categories, main issues and topics you have researched in assignment one, but in assignment two you will need specific information about the product and the target market to produce an actual plan in relation to these.
3 Where do I get the information from for this assignment? This is a key part of the task, and you should adopt a wide-ranging and creative approach to information gathering. In particular, try to identify any industry specific resources that may be of use. Also, check out information provided by the British government and its business agencies.

 

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Marketing Plan

During this course you will be working on several elements which lead to the completion of a Marketing Plan.Write a 2 page paper. (Note: The Venn diagram should be located on a second or third page and can be any size as long as the instructor can see all the elements of the diagram clearly.)Create an original product. Describe your product and explain its use and purpose.Create a Venn diagram (see figure 3.6). Mark each segment (three or more) of the market that your product will impact. Explain how it will impact that market segment. Elaborate on the depth and breadth of the market idea.

•(Note: You will continue working with this product throughout the course so give it some thought and come up with something that will impact a large market share!)

Include 2. Only one website reference will be allowed (not Wikipedia). Please adhere to the Publication Manual of the American Psychological Association (APA), 6th ed., 2nd printing when writing and submitting assignments and papers.

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Developments in Sustainable Marketing

You will deliver an individual written Report, 2,000 words, on an aspect of sustainability. You will be required to understand and apply the theories of sustainability marketing and apply them to live client briefs, working closely with the client throughout the process. This report will concern the public sector. Sample reports are available on myCourse MKT 468. Each client project requires a slightly different approach and this will be discussed with you in detail at the time.

For this assignment, you are required to investigate the sustainability policies and practices of your local council, i.e. the one based in your home area, whether this be in the UK, the wider EU or any other country that you are from. Your report will take the following form:

A brief introduction about the size, nature and scope of your local council, and its overall budget as well as its budget for eco and sustainability or conservation policies

A detailed review of the sustainability policies and practices that your council is engaged in

A primary research study amongst people you know who live in the council’s geographical rea, to find out what their opinions are about current services, and how they can be improved. This research will probably take the form of a questionnaire and focus groups or interviews.

Reference to models of theories that help you to analyse the current and future ways in which your council develops and markets its sustainability practices

Strategies and recommendations for future action and the development of sustainability policies, including ideas concerning the way in which the council should promote these services through marketing communications and PR.

 

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Marketing

Gap 360 is pleased with the progress made to date. The company aim is to become the UK market leader in gap year travel in terms of customer satisfaction, passenger numbers, destinations and types of trips offered within 5 years of launch, therefore effectively by December 2016. They have employed your Direct and Digital Marketing Agency to ensure that they achieve this. In addition to the other factors, they believe that they will need to grow bookings to 11,000 per annum by 2016 in order to make this claim. This should include some repeat bookings which are not yet a major feature because they have only been in existence a relatively short time. However they believe that the reduction in the duration of many of the gap year trips creates an opportunity for repeat bookings and are looking to grow repeat sales to be 10% of total bookings.

A budget of £300,000 has been allocated for 2014, budget for future years is to be agreed subject to acceptance of the plan.
Your task is to produce a three year marketing communication plan for Gap 360 which will deliver this aim. Your plan should include:
 A Situation Analysis and summary of the Key Issues facing Gap 360 in their bid to become UK market leaders (10 marks)
 An overall communication plan covering the period January 2014 to December 2016 with a timeline that includes SMART objectives, forecast bookings for each year and projected budget requirements for 2015 and 2016. (20 marks)
 Your targeting and data strategy (15 marks)
 A detailed activity plan for 2014 and initial recommendations for 2015 and 2016; including your test programme and details of the measurements you will put in place in order to support the claim for being UK market leader. (30 marks)
 Creative proposals outlining what the key messages will be for each segment and how they will be delivered (10 marks)
 A detailed budget breakdown for 2014 including expenditure, response and return by media/activity. (15 marks)
You may wish to consider carrying out some informal primary research among fellow students in order to help develop your plan.

 

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Creative Advertising

Creative Advertising Corp. wants its 100 employees to work together around specific clients, yet maintain an equal emphasis on alignment with their skill specializations (advertising, graphics, copywriting and public relations). Which of the following organizational structures would work best for Creative Advertising Corp.?

 

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The complexity of market competition

Please read these instructions carefully. However, contact your tutor in case any difficulties with the instructions. Please use standard A4 size paper for your TMA. Your name, personal identifier, course and assignment numbers must appear at the top of each sheet. It is better to use double spacing so that you can easily handwrite corrections to your drafts and tutors have space to encourage with your points as you make them. Start each question or part/report in the assignment on a new page. All text should be word-processed, but, diagrams and accompanying notes may be hand drawn and hand written and on large sheets of paper please.

Completing and sending your assignments

When you have completed your TMA, fill in a new assignment form (PT3), taking care to enter correctly your personal identifier course and assignment numbers. Keep a copy of your TMA for security. The copy that is eventually returned to you after the assessment process will have comments written on it. All assignments are treated in strict confidence.
It is very important that you ensure that your tutor receives each assignment by the cut off date given. If you feel that you are unable to meet the cut-off date for the TMA because of unusual circumstances, please contact your tutor as soon as possible to discuss a possible extension to the cut-off date.Plagiarism

Access to other sources of information such as reference books or the Internet is encouraged. You may find it interesting to look there for additional relevant information. Very short extract from published sources may be included in context but you should avoid copying significant amounts of text from other authors. You should note that whilst the internet can provide lots of information much of it is not refereed and should be treated with caution. If you take material from the course or elsewhere and incorporate it in your answer word-for-word, you must indicate where you have taken it from. Not to do so it termed ‘plagiarism’ and is regarded as an infringement of copyright. To attempt to pass off such work as your own is cheating.

You must therefore acknowledge all your sources of information.What to do and what to submit to your course tutor.
You are asked to submit 3 new pieces of work to your tutor for this assignment. You should produce:

Q 1. A Tutor Report of about 2000 words that describes the situation you are addressing in course terms drawing freely on the concepts taught in T306. The discussion and argument should guide your tutor through your chosen method and demonstrate the progression and interconnectedness within your method from one stage’s outcome to the next. Your Tutor Report should include a range of diagrams to help your tutor make sense of the situation and subsequent analysis. It should also include the analysis method diagram and your Ethicality Statement. (60 marks)

Q 2. A Client Report of about 500 words. This should be a briefing document aimed at your Client and in plain English that justifies and ‘sells’ the options for change and/or recommendations coming out of your study.

(20 marks)

Your report should be based around an explanatory commentary in course terms that guides your tutor through your analysis and includes:
1. Your description of the problem situation using appropriate systems language where possible. This should be as presented to, and seen by you. Your data collection should have been completed.

2. An analysis method diagram illustrating the procedural steps through the analysis method you have adopted or developed together with a rationale for its use in this context.

3. A Stakeholder Analysis that identifies all the stakeholder individuals and/or groups who should be considered in some way in your study.

. this point belong to question 2 . A) Explanation of any problems you encountered in this project and how you dealt with them.

For more clarification (according to my tutor requirement) :
to solve question 1 you have to write about the complexity in market competition according to that topic you have to follow these steps in answer this question ;
1) write about BECM , B is being : in this you have to write about the general idea or situation (brief introduction of competition in market and why there is a complexity and how that complexity will affect the country and economy . also here you have to draw (hand writing ) : spray diagram and system map based on the information you wrote in this question
E: is engaging here you have to write what is the problem exactly , why is the market competition is complex and what is the proposal solution to reduce that problem and lead to make development in future ,after that you have to decide is this complexity difficulty or messy , then after deciding you suppose to mention soft or hard system .
C: mean contextualizing : in this point you have to apply hard or soft system , if the the situation difficulty here you have to apply hard system with 8 stages and how to find solution , but if you choose the situation as messy here you have to apply soft system with 7 stages and how to improve the situation . ( mention the stages with diagrams in details is very important and most marks based on it).

after that also you have to mention all stakeholders you involve them like : suppliers , managers, competitors, employees , government, shareholders and what are their perspective and beliefs about the complexity in market competition ( it will great if you arrange the stakeholders in schedule).
to solve question 2 : you have to write two paragraphs here:
the first one talking about the problem and complexity of market competition in report style
the second one about the suggestion solution for that problem ( my tutor required to write in the beginning of this question (to whom concern ) ( like government) to intervene and , control this problem as a solution for this problem . 500 words

 

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Market Equilibration Process

Equilibration is the process of moving between two equilibrium points as a result of some change in supply or demand. Understanding how market equilibrium is sought following such a change is essential for business managers. It is important to understand how economic principles, and specifically supply, demand, and their determents are a part of your everyday business decisions.

Write a paper using a real world experience in a free market (not government regulated) to describe a change that occurred in supply or demand as a result of world events that led to the need for a move between two equilibrium states. Explain the process of how that movement occurred using behaviors of consumers and suppliers. Graph the movement between the two points as well.

Required Elements:
Include academic research to support your ideas
Consider the Law of demand and the determinants of demand
Consider the Law of supply and the determinants of supply
Describe Efficient markets theory
Explain Surplus and shortage
No definitions needed

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Marketing

Critically analyses financial performance of the banks and discuss the impacts of the 2008 global financial crisis and the 2010 European debt crisis on the performance of the banks.

 

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Marketing

Visit SBI’s VALS website (www.strategicbusinessinsights.com). Complete the survey for yourself. Is your classification and the behaviors associated with it accurate? If not, then what-in your opinion- could be a reason why it’s not? (3 marks)
(n. b) the site will not send you your profile report on your email. You need to either print your report for further use, or take a screen shot to be able to hand over a copy of your profile with your comments on a separate paper
Chapter 13- Situational influences,Visit two coffee shops in your area. Describe how the serviscapes differ across the shops. Why do you think these differences exist? (4 marks)Describe the consumption rituals your family has associated with three ritual situations from your own culture. (3 marks)

 

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Market Equilibration Process

Equilibration is the process of moving between two equilibrium points as a result of some change in supply or demand. Understanding how market equilibrium is sought following such a change is essential for business managers. It is important to understand how economic principles, and specifically supply, demand, and their determents are a part of your everyday business decisions.

Write a paper using a real world experience in a free market (not government regulated) to describe a change that occurred in supply or demand as a result of world events that led to the need for a move between two equilibrium states. Explain the process of how that movement occurred using behaviors of consumers and suppliers. Graph the movement between the two points as well.

Required Elements:
Include academic research to support your ideas
Consider the Law of demand and the determinants of demand
Consider the Law of supply and the determinants of supply
Describe Efficient markets theory
Explain Surplus and shortage
No definitions needed
Your assignment is consistent with APA guidelines

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Market Research & Segmentation

What is market research? Write a definition in the box below.What kind of information do businesses want to find out?What factors might be considered when conducting market research?What are the different types of research commonly used in academic fields?What kind of data can be collected?What does primary research consist of?What are the advantages and disadvantages of primary research?advantages disadvantages
What does secondary research consist of?What are the advantages and disadvantages of secondary research?What is the difference between qualitative and quantitative data?
Qualitative research Quantitative research.What are the four main ways to segment consumers?
1)Measurable

3)Different
2)Accessible
4) Profitability

 

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Marketing

Go to the Advertising Research Foundation web site. Find the video by Joan Lewis, Consumer and Market Knowledge Officer, Proctor and Gamble in the Knowledge Center. She talks about social media, advertising research, online videos, brands and media producers, Old Spice and more. Her presentation is broken into multiple sections. This is the link:

http://www.thearf.org/arf-videos/joan-lewis-proctor-gamble/

Summarize the message she is trying to deliver regarding speed and knowledge. If you have trouble with the audio, turn on the closed caption control
However, Q2 from chapter 17&18 I attached the document for those chapters.
Q2:Objective and Task is the best way to set the overall budget. Once the overall budget is set, the money needs to be allocated across the media categories you intend to use (TV, web, direct mail etc). Assume your product is in the mature stage and you know the media categories you want to use. What specifically do you need to know to determine how much money to allocate to each media category?

 

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Ad campaign

Assignment: You individually (or with no more than two other partners in the class) will create an integrated marketing communication campaign proposal for the introduction of a new product brand extension: Aqua Velva Body Wash for Men. The Problem: Aqua Velva is launching a new product, a brand extension—Aqua Velva Body Wash for Men. The chief marketing officer and the advertising director at Aqua Velva are providing wide creative latitude to the advertising agency—you—to position this new brand to a target audience that will be most receptive to try the new body wash from Aqua Velva. So, you are beginning with a blank sheet of paper. Competitors Axe, Old Spice, and Dove have already successfully positioned themselves in the market of male body wash personal care products. Aqua Velva must find a unique, new position in the market that is truly differentiating with brand benefits and promises directed to a new group of consumers. You will select and identify the best target audience for introducing the new product. Communication Objectives:

 

1) Announce the launch of a new Aqua Velva brand—Aqua Velva Body Wash for Men– with a new identifiable target audience; and 2) promote trial purchase of the brand to this new target audience. Marketing Objective: Gain 10 % market share of men’s body wash personal care product category in 18 months. The assignment requirements to be completed are as follows: 1) Situation Analysis: This is a one to two-page overview of the assignment, the succinct history of the product category and the brand’s development, and the objectives you are trying to accomplish. Use the template provided in the assignment. 15 points 2) Consumer Profile: This part of the assignment, one page, identifies and pinpoints the target audience. You will write a profile of the ideal consumer for this brand identifying their needs and wants demographically and psychographically. This is the target audience to whom the advertising and promotion is directed. 20 points 3) Brand Strategy Statement: This is a fully developed sentence or two that concisely details the benefits of the brand to the consumer and why the target audience should select the brand. 15 points 4) Creative Brief: Write a Creative Brief based on the template provided in the assignment. The Creative Brief is the document usually write by the account planner in the ad agency that is the blueprint and creative direction for the development of the ‘big idea” of the campaign. 20 points 5) TV: Develop a :30 second TV commercial with a storyboard and script for national TV broadcast. This video may also be used in digital media online or on YouTube. 20 points. 6) Social Media: Develop a social media campaign using at least two social media in addition to Facebook—a total of three social media platforms; you do not need to use Facebook. Your proposal for the social media campaign will be two-pages, and include 1) objective of the campaign; 2) the strategy (how the social media platforms used will accomplish the objective); and 3) tactics of each social media describing and illustrating visually how each will function and work. 20 points 7) Promotional Event: Create an event or a sales promotion that may be linked to the TV campaign and/or the social media campaign. This may be a contest, event, in-store retailing or couponing providing pricing discounts for consumers to try the product. 20 points 8) Plan Book: Items 1-7 above will be placed in a hard copy binder that may be a three ring binder, or spiral binding, or saddle-stitched that is the final product delivered to the Aqua Velva client. No loose pages, unbound, or stapled papers will be accepted. The cover page (page 1) of the binder will include all student team member names, if applicable. Page 2 will be an Executive Summary of the campaign that provides the strategy and rationale for how the proposed campaign meets the communication and marketing objectives of the client. The remaining pages will include items 1-7 with a brief description of each item and its purpose within the campaign.The target consumer is work man. And if you use some other sources, please list to the end.

 

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Al Baik Marketing Campign

The perpose of the presentation is to look at a medium sized company and produce a presentation that ‘adopts the role and mindset of external consultants presenting to a Board of Directors. Assessment will be based upon the analysis, content, recommendations, and structure of the presentation, and of course, the quality and standard of all these’.

The company selected is Al Biak chicken based in saudi arabia. For my particular section of the presentation the powerpoint slides need to examine the benefits/oppertunities and risks of expanding and maintaining Al biak to 3 countries 1 saudi arabia (where its currently based) 2 United Arab Emerites 3 Singapore

1st slide- looking at saudi arabia needs to consider-why Al Biak should stay in saudi arabia from a marketing perspective. and also consider marketing oppertunities/benefits, threats, rival competitors /any advantages&disadvantages for Al Biak being based in Saudi Arabia

2nd slide needs to consider the same factors as the 1st but from the marketing perspective of expanding from saudi Arabia into the United Arab Emerates. eg:

UAE – expanding Al Biak into it =marketing oppertunities/benefits, threats, rival competitors /any advantages&disadvantages.

3rd slide needs to consider the same as the second but from the marketing perspective of expanding Al Biak into Singapore.

Singapore expansion = marketing oppertunities/benefits, threats, rival competitors /any advantages&disadvantages overall

one reference per slide if possible to support the presentation so 3 in total and also if some statistical evidence could be used in the slides to support the points made

 

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