Why was Crash the Super Bowl such a successful promotion? In what ways did it encourage engagement with the Doritos brand? OR Would an initiative like the Mystery Flavor Quest game promotion

Action Required: Chapter Reading: Read Ch-18 Integrated Marketing Communications from the text book- Dhruv Grewal and Michael Levy (2022) Marketing (8th Edition). McGraw-Hill Education. Video Link: https://www.viddler.com/embed/9cbb3b48 Read the following Video Summary: In 2007, Frito-Lay wanted to engage customers with its Doritos brand. The company launched its successful Crash the […]

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